Driving Results Through Leadership, Collaboration, and Innovation.

Julia Jeanette Swain

Rooted in creative energy from my time at Pratt Institute, I lead with curiosity, strategy, and a deep belief in the power of collaboration. I’ve built my career at the intersection of marketing, operations, and transformation, turning creative vision into measurable growth and meaningful impact.

My leadership style is grounded in creativity that inspires engagement, transformation that fuels scalable growth, and collaboration that drives alignment and momentum. I’m passionate about helping people and organizations evolve, connecting insight to action and purpose to performance.

As an advocate for lifelong learning, I’ve served on the University of Vermont Executive Women in Leadership Program advisory board and continue to mentor emerging leaders. Beyond work, I find balance through yoga, time outdoors, and the creative spaces that keep me inspired.

In Action

  • Executive Leadership & Strategic Alignment

    Led go-to-market strategy as CMO/COO, aligning marketing, product, and operations to drive 10% EBITDA growth. Scaled and managed cross-functional teams of 50+ across marketing, eCommerce, sales, production, product development, and planning to optimize performance and accelerate business growth.

  • Cross-Functional Collaboration & Project Management

    Oversaw enterprise-wide implementations of CRM, ERP, HR, and project management systems to unify workflows, enhance data visibility, and improve operational efficiency. Built strong alignment across internal teams and external partners to ensure seamless execution of integrated marketing campaigns and strategic initiatives.

  • Marketing Innovation & Performance Optimization

    Increased qualified traffic and improved ad spend efficiency through data-driven A/B testing and performance analytics. Executed high-impact omnichannel lead generation strategies across paid media, inbound marketing, and ABM campaigns, driving measurable growth in pipeline and conversion rates.

  • Culture Building & Talent Development

    Secured a $96K workforce development grant to launch internal training programs and engaged external consultants to upskill teams across all departments. Cultivated a performance-driven, collaborative culture grounded in agility and growth, and established a clear mission, vision, and values framework to foster innovation and cross-functional alignment.

Questech Corporation | CMO/COO & VP of Marketing, eCommerce, and Product

  • Growth

    Scaled eCommerce revenue from $50k to $3m in two years, via strategic expansion into Amazon, Walmart, and national retail partner platforms.

  • Team Leadership

    Managed and scaled cross-functional teams of 50+ across marketing, product development, eCommerce, CX, and operations.

  • Campaign Efficiency

    Increased Advertising spend efficiency 300% by reducing CPC and driving an increase in qualified traffic through data-driven media planning and A/B testing across advertising and marketplace platforms.

Cox Enterprise & Dealertrack | Sr Marketing and Event Manager

  • Budgeting

    Owned and optimized a $2.2m marketing budget, delivering multi-channel campaigns (email, digital, paid media, events) aligned to growth-stage hiring goals and brand awareness objectives.

  • Traffic

    We increased the application-to-hire ratio by 70% year over year, improving from 47:1 to 80:1 through integrated, multi-platform marketing campaigns that elevated top-of-funnel brand awareness for Cox Business groups.

  • Lead Generation

    Led national demand generation and inbound marketing strategies to support high-volume technical recruitment across a SaaS-driven organization, increasing lead acquisition by 90% and expanding pipeline volume by 30%.