Questech Corporation

Questech Corporation is a USA-based manufacturer of high-end home décor products crafted from premium cast stone and metal composites. Designed and made in Vermont, our products combine artisan quality with modern durability. Serving both B2B and B2C markets, Questech partners with leading retailers and distributors including Lowe’s, The Home Depot, Floor & Decor, Daltile, Amazon, and Walmart to deliver timeless, American-made designs for every space.

Questech Corporation

Chief Marketing Officer / Chief Operating Officer        

January 2023 - Present | Rutland, VT

  • Led integrated marketing and business strategies that drove a 10% increase in EBITDA within one year by aligning branding, digital, and operational initiatives.

  • Directed cross-functional teams in marketing, product development, and customer experience for a 50+ employee company, collaborating with executive leadership to accelerate brand growth.

  • Championed digital transformation by implementing new CRM, ERP, and HR platforms, enhancing campaign execution, customer segmentation, and inventory profitability.

  • Developed and launched go-to-market strategies across B2B and B2C channels, leveraging market intelligence to expand audience reach and drive conversion.

  • Secured a $96K State Grant to establish internal training and vendor education programs, bolstering marketing agility and team capability.

Vice President Marketing, E-Commerce & Product      

February 2018 - January 2023 | Rutland, VT

  • Designed and executed omnichannel marketing campaigns for national retail partners, including Lowe’s, Home Depot, and Menards, increasing brand visibility and sell-through.

  • Oversaw end-to-end digital marketing strategy—content, SEO, advertising, and UX—for eCommerce platforms and retail channels.

  • Drove revenue growth from $50K to $3M by expanding product lines and launching high-performance campaigns on Amazon, Walmart, and owned eCommerce sites.

  • Built and scaled eCommerce marketplaces, integrating analytics-driven advertising strategies to grow customer acquisition and online brand presence.

Cox Enterprises & Dealertrack

Cox Enterprises is a leading communications, media, and automotive services company with a strong commitment to innovation, sustainability, and community impact. Through its automotive division, Cox Automotive, the company connects every stage of the car ownership lifecycle — from buying and selling to financing and servicing — through industry-leading brands like Kelley Blue Book, Autotrader, and Dealertrack.

Dealertrack, a Cox Automotive brand, provides cutting-edge software and digital solutions for automotive dealerships and lenders. Its integrated platform streamlines operations across sales, financing, titling, registration, and compliance, helping partners improve efficiency, customer experience, and profitability across the automotive retail ecosystem.

Cox Enterprises and Dealertrack

Sr. Manager, Marketing & Event Operations

December 2016 – February 2018 | Burlington, VT

  • Led integrated marketing, campaign management, and event operations with a $2MM annual budget to drive national recruitment and brand engagement initiatives.

  • Increased qualified leads and network growth by 30% through multi-channel campaigns aligning digital, event, and social media strategies.

  • Oversaw campaign execution and optimization, establishing KPIs, performance benchmarks, and quarterly reporting for leadership.

  • Implemented CRM, CMS, and social media management systems to enhance campaign tracking, analytics, and engagement efficiency.

Sr. Marketing Manager

June 2014 – December 2016 | Burlington, VT

  • Directed national marketing strategy and program management to support recruitment and talent engagement.

  • Drove 90% lead growth through integrated marketing campaigns and content strategies that expanded brand reach by 20% across social platforms.

  • Managed internship and event programs, employee referral initiatives, and campus recruiting events to strengthen employer branding.

  • Streamlined vendor and HR system operations, ensuring seamless coordination between marketing, recruiting, and operations teams.

Jager Di Paola Kemp Design Agency (JDK)

Account Manager, Footwear Color And Trend

October 2012 - January 2014 | Burlington, VT

  • Led trend/ color/ material design for Merrell, Chaco, and Patagonia, aligning designs with seasonal market trends.

  • Coordinated with corporate teams to develop go-to-market strategies for product launches, enhancing brand positioning in the retail market.

  • Managed budgets, SOW contracts, and product deliverables, ensuring on-time execution of seasonal products.

The Guild - Design and Build Collective

Director, Project Management   

June 2011 - August 2012 | Brooklyn, NY

  • Led a team of project managers, driving a 20% revenue growth for the company through successful project completions for top brands like Nike and Dior.

  • Managed budgets of up to $1M, delivering branded retail solutions for prominent global clients.

  • Oversaw client relationships and managed the production process, ensuring quality and timely delivery.

L’Occitane En Provence

Retail Merchandise Coordinator, North America      

August 2010 - June 2011 | New York, NY

  • Developed international marketing strategies and retail merchandising standards for 170 stores in the U.S., focusing on product launches and in-store promotions.

  • Managed store renovations and new openings, collaborating with vendors to meet project deadlines and enhance customer engagement

Puma North America

Visual Merchandise Manager       

August 2008 - July 2010 | New York, NY

  • Led sales teams to achieve retail sales goals, executing visual merchandising and marketing directives.

  • Created merchandise strategies to enhance product presentation and increase retail activity.

  • Tracked weekly analytics to measure success and refine marketing initiatives.

  • Aligned visual merchandising with brand and marketing goals, improving customer engagement.

Peter Millard Design - Interior Design Agency

Project Manager       

October 2006 - June 2008 | New York, NY

  • Managed all project phases for high-profile clients, delivering design solutions and merchandising strategies.

  • Increased brand-to-consumer communication and sales through innovative design and merchandising.

  • Oversaw budgets, timelines, and quality control to deliver timely, on-budget projects.

  • Coordinated client and vendor relations, ensuring project alignment with marketing objectives.

Mancini Duffy Architecture

Junior Designer       

November 2005 - October 2006 | New York, NY

  • Developed construction documents and layouts for large-scale design projects.

  • Supported merchandising and design solutions for clients, enhancing brand objectives.

  • Prepared floor plans, elevations, and renderings to meet client specifications.

Education &
Accomplishments

Pratt Institute  /  Brooklyn, New York

  • MPS, Design Management, May 2008 (studied in Shanghai, China)

  • BFA, Interior Design, May 2003

Cornell University  /  Ithaca, New York

  • Financial Management Certificate, 2022

  • Marketing Strategy Certificate, 2016

University of Vermont  /  Burlington, Vermont

  • Executive Women in Leadership program certification, 2024

ACCOMPLISHMENTS 

  • Yoga Teacher Training 200 Hour, The Adirondack Asana Academy 2024

  • Program Advisor, UVM Executive Women in Leadership Program, 2023-24

  • Social Media Marketing Certification, SMMU Program 2014